Rob Tracz is the founder and CEO of TAPS – Coaching and the creator of The Prime Performance Process — a 6-principle system that helps capable service providers build sustainable momentum without burning out. With a Master's in Exercise Science, his CSCS certification, and over a decade of experience coaching high-performers — Rob is widely respected by fitness coaches, consultants, and service-based business owner-operators who've hit a capacity ceiling. He has been featured in USA Today, Men's Health, and on the TEDx stage, where he delivered a 2026 talk titled 'Are We Optimizing Ourselves Into Burnout?' He hosts the Surviving the Side Hustle podcast and works with clients through Prime Performance Coaching and the Momentum Mastermind to help them stop spinning and start winning.